DOT Launches Creative Icon Contest for Teens: the "Distracted Driving Design Challenge"

Kelly Messerschmidt

Technical Communications Manager

MSC

This week, the National Highway Traffic Safety Administration (NHTSA) released new findings indicating that teenagers are the least likely vehicle passengers to speak up when drivers are texting or talking on a cell phone. Read more about this recent research in NHTSA's April 2012 “Traffic Safety Facts: Research Note" document.

In order to encourage teens to tell distracted drivers that cell phone use behind the wheel is dangerous, the Department of Transportation (DOT) has launched a new social media icon contest, called the "Distracted Driving Design Challenge." The contest is open to US teens, ages 13-18. The winning graphic will be incorporated into DOT’s official campaign to end distracted driving and will appear in numerous social media outlets.

The DOT invites teens to submit an original, creative icon, measuring 180 x 180 pixels, in either JPG, TIF, PNG, or GIF image format that sends the clear message that cell phones and driving don’t mix.  Learn more about the contest; then submit an entry between the dates of April 16 – July 31, 2012. The winner will be announced on September 4, 2012.

Traffic crashes are the leading cause of death for American teens. Because texting requires a driver’s visual, manual, and cognitive attention, it is a particularly dangerous distraction.

FMCSA Issues Notice on New Medical Certification Requirements

Benjamin Smith
Principal Technical Analyst
MSC of MS

On January 19, the Federal Motor Carrier Safety Administration (FMCSA) issued a notice to drivers holding a commercial drivers license (CDL) regarding new requirements for medical certification.

Starting on 30 January 2012, the FMCSA will require that all drivers who hold a CDL present their local state driver licensing agency with information regarding the type or types of commercial driving that they are involved with.

The commerce categories are:

• interstate excepted,
  
• interstate non-excepted,
  
• intrastate excepted,
  
• intrastate non-excepted.

Drivers who are determined by state licensing agencies to operate in one of the non-excepted categories will be required to submit a medical examiner’s certificate to their state driver licensing agency. Once this certificate is submitted, it will become part of the driver’s CDL system record. Drivers who fall into one of the “excepted” categories will not be required to provide a medical examiner’s certificate.

Drivers who fall into either non-excepted categories who fail to provide a current medical examiner’s certificate will have a status of “not certified.” The consequences of having a “not certified” status will depend on the specific regulations of the state that issued the CDL; however, in many cases, this status will result in the loss of the commercial license. For example, a driver who falls into a non-excepted category and fails to submit a current medical examiner’s certificate in Alabama will have his or her CDL cancelled. View state-by-state instructions and information.

View the FMCSA notice.

National Work Zone Awareness Week: April 4-8, 2011

Bill Messerschmidt

Manager

Messerschmidt Safety Consultants

This week, April 4-8, is National Work Zone Awareness Week. This event is sponsored by the Federal Highway Administration (FHWA) each year for the purpose of increasing drivers' awareness of the dangers associated with highway work zones.

The theme of this year's event, "Whose Life is on the Line?" references the fact that almost 80% of the individuals killed in work zone crashes are motorists - not highway workers.

In 2009, there were 667 people killed in highway work zones and maintenance zones. This is a substantial decline since 2000, when 1,026 people were killed. To help keep these numbers on the decline, the National Work Zone Information Clearinghouse has created a comprehensive website with links to training, safety equipment, statistics, and regulations. The site is a valuable resource for contractors, workers, supervisors, and traffic planners.

The FHWA's website contains a great deal of useful information on work zone safety, including tools for work zone management, process review, and performance metrics.

New Anti-Distracted Driving Rules Announced at the 2010 Distracted Driving Summit

US Transportation Secretary Ray LaHood announced at yesterday’s second national Distracted Driving Summit that the federal government is initiating a new rulemaking to limit commercial truck drivers’ use of all electronic devices while hauling hazardous materials, as well as seeking to ban text messaging by all drivers hauling hazardous materials.

These announcements came on the heels of last week’s proposed rulemaking submitted to the White House for final review, which would prohibit all truck drivers from texting while driving. It is likely that this rule will be published in the Federal Register as early as next week, in which case the rule would take effect in late October.

Read more about LaHood's announcements during yesterday's Distracted Driving Summit.

Learn about distracted driving and the summit at DOT's site.

National Two-Second Turnoff Day: Sept. 17, 2010

A lot can happen in two seconds. For example, according to the AAA Foundation for Traffic Safety, taking your eyes off the road for two seconds doubles your chances of being in a car crash. However, it only takes two seconds to turn off your cell phone before you get behind the wheel.

National Two-Second Turnoff Day takes place tomorrow. The campaign, sponsored by AAA, Seventeen Magazine, and the US Department of Transportation (DOT), urges teens to pay special attention to the risks of distracted driving. Research conducted by AAA and Seventeen found that 86% of male and female teens have driven while distracted, even though 84% admitted they know it's dangerous.

Seventeen Magazine's "Viral Video Challenge,” part of National Two-Second Turnoff Day, is actively helping teens spread the news of the dangers of distracted driving. Winner Emily Langston's anti-distracted driving video, "It Can Wait," will be featured at DOT's 2010 Distracted Driving Summit, in Washington, D.C., on September 21, 2010.

Congratulations to Ms. Langston, AAA, Seventeen Magazine, and DOT for working hard to promote safe driving.

Visit the official US Government website for distracted driving.

Smart Cars of the Future are Closer than You Think

Automobiles that communicate with drivers have been around for a while. However, under a new initiative from the Department of Transportation, cars will soon be communicating with each other. US Secretary of Transportation Ray LaHood announced the initiative during a speech at ITSA 2010.

Vehicle-to-vehicle communication technology would give cars a standard method to communicate by combining a GPS system with a wireless communication system similar to Wi-Fi. Drivers would be warned if they were making a lane change and a car was in their blind spot, or the car could automatically apply the brakes when the driver doesn't notice the stalled truck ahead.

According to DOT statistics, an estimated 76 percent of crashes involving unimpaired drivers could be prevented using the technology. The technology is already an option in some newer cars, but the Intelligent Transportation Systems being proposed are much more advanced and comprehensive.

"We are fully committed to dedicated short-range communications that can deliver real-time information and data to and between vehicles on the road," said Secretary LaHood. In a related story, CNET reports that IBM will partner with the Texas Transportation Institute to test the next generation of vehicle communications and analytical tools. Read more about this partnership.

Read an article about the DOT’s IntelliDrive Initiative.

Visit the IntelliDrive website.

FHWA Proposes Revisions to the MUTCD

On April 22, 2010, the Federal Register published a Notice of Proposed Rulemaking regarding revisions to the Manual on Uniform Traffic Control Devices (MUTCD), which were proposed by the Federal Highway Administration (FHWA). The MUTCD is the national standard for traffic control devices used on all publicly traveled roadways.

The proposed revision to the MUTCD will add standards, guidance, options, and support information on maintaining uniform minimum levels for retroreflectivity of pavement markings. (Such standards were put into place regarding minimum levels of retroreflectivity for roadway signs in 2007.)

The notice states that the proposed revisions will “promote safety, enhance traffic operations, and facilitate comfort and convenience for all drivers, including older drivers” by establishing a minimum standard for nighttime pavement marking performance. Read the notice.

The minimum standard proposed by the FHWA is based on their research on drivers' nighttime visibility needs. Comments on the proposed revisions are being accepted until August 20, 2010.

Learn more about nighttime visibility, retroreflective pavement markings, and related issues at the FHWA’s “Nighttime Visibility” website.

FocusDriven: Raising Awareness About Distracted Driving

FocusDriven is a national nonprofit organization created by US Transportation Secretary Ray LaHood and the National Safety Council to address the issue of distracted driving. People who talk or text on their cell phone while driving are considered distracted drivers. Distracted drivers can create dangerous situations on the road and have caused an increase in fatal car crashes. The formation of FocusDriven was formally announced last Tuesday.

The mission of FocusDriven is to advocate for victims of motor vehicle crashes caused by people using their cell phone while driving, and also to increase public awareness about the dangers of cell phone use while driving. Increased public awareness could help advance public policies to address distracted driving as well as ultimately lead to the group’s ability to expand their mission to include educational components and technology solutions.

Results of a public opinion poll conducted by Nationwide Insurance show 81% of the public admitting to talking on a cell phone while driving. This statistic, as well as other important information, can be found at FocusDriven’s website.

Additional information can be found at the Department of Transportation’s website on distracted driving.

Learn more about an example of technology aimed at helping individuals avoid the temptation to talk or text while driving--and also aimed at helping businesses enforce policies against distracted driving--at the ZoomSafer website.