Technology and Distracted Driving

June 28th is the last day of the National Safety Council's National Safety Month. Their 2009 campaign has addressed Teen Driving, Fall Protection, Overexertion, and Distracted Driving. Because of MSC's focus on highway traffic safety, I thought this final week of the campaign warranted an additional post.

Distraction is often defined as when a driver focuses his or her attention on something other than the driving task. When this happens, perceiving the nature of a potential roadway hazard and responding to it takes longer.

"New" technologies (cell phones, wireless e-mail, and so on) have received quite a bit of unfavorable attention as potential distractions. However, the real problem is that drivers misuse the technology: they send text messages while driving and have cell phone conversations that are intense enough to create a high mental workload. If we are honest, a) I think we all know better, but b) we all do it anyway, at least occasionally.

Since we can't put the technology-genie back in the bottle (and we wouldn't want to even if we could), and because we generally do a poor job of changing people's driving behaviors, this is an area where we will have to rely heavily on other technologies to assist educators and enforcers in keeping roadways safer.

One great example of engineering technology coming to the rescue is a new product called Zoomsafer. MSC doesn't have any interest in this company, we don't receive any kickback from them, and we haven't studied it ourselves (or seen other peer-reviewed studies of it). However, these folks definitely have the right idea: use technology to assist the user and make his or her experience better and safer.

Zoomsafer may or may not work--I've signed up to be a beta customer so I can find out for myself. And the product is still in its infancy (it's still signing on beta customers). But this is absolutely on the right track: making people's lives better and safer with technology, and then finding an effective way to bring that technology to market.

Distracted Driving: The Final Week of National Safety Month

The final week of National Safety Month focuses on Distracted Driving.

With the increasing number of available in-vehicle technologies, drivers and companies are facing many new challenges. Cell phones, in-vehicle e-mail, and in-cab messaging or routing systems can create large efficiency gains for companies. They can also help drivers stay in touch with friends, relatives, clients, and co-workers while away from home. But the price of these efficiency and quality-of-life improvements can be huge if the the technologies divert attention from the driving task.

As seen in the photo above, there can be plenty of potential hazards on the highway. Technology isn't going away, and it isn't going to become less commonly used; as drivers, managers, and trainers, we will have to find ways to integrate technologies into a safe driving experience. This will mean well thought out and properly enforced policies and driver training that specifically addresses the issue of in-vehicle technology.

Another critical aspect of safely integrating technology is research in the fields of engineering and human performance. Research in these fields is ongoing at many of the top universities in the US, UK, Australia, and throughout Europe.

The NSC offers four tips for mitigating driver distraction:

* If you need to use your cell phone while driving, pull over and put the car in Park.

* Hands-free mode does not make a cell phone safer.

* Avoid driving when fatigued.

* Crash rates for teenage drivers who transport teenage passengers increase with every additional passenger. Limit who rides with your teen!

The NSC sums it up like this: "When driving, keep you mind on the road and your hands on the wheel."

Overexertion

Week three of National Safety Month focuses on preventing injuries due to overexertion. According to the NSC, back injuries due to overexertion are the nation’s leading safety problem in the workplace. However, as accident investigators in the Deep South, we face other exertion-related hazards – including extreme heat during summer inspections.

As employers, it is our responsibility to make sure that employees are provided with proper training and with 100% of the Personal Protective Equipment (PPE) necessary for completing assignments in a safe way. Employers must also ensure that their organization is “friendly” to employees reporting safety concerns such as acute or chronic overexertion.

View the NSC's tips on avoiding overexertion in the home.

View the NSC's tips on avoiding overexertion in the workplace.

Fall Prevention

During this week of National Safety Month, the National Safety Council (NSC) focuses on Fall Prevention. According to OSHA, the majority of fatal falls in work-related incidents were from ladders and roofs. According to the US Department of Labor, falls account for 8% of all occupational fatalities from trauma.

Fall protection, as well as identifying and eliminating fall hazards, are key components in limiting the number of workers harmed or killed in fall incidents.

Learn more about fall hazards and possible solutions.

Learn more about OSHA’s Fall Protection Standards.