Kelly Messerschmidt
Technical Communications Manager
MSC
This week, the National Highway Traffic Safety Administration (NHTSA) released new findings indicating that teenagers are the least likely vehicle passengers to speak up when drivers are texting or talking on a cell phone. Read more about this recent research in NHTSA's April 2012 “Traffic Safety Facts: Research Note" document.
This week, the National Highway Traffic Safety Administration (NHTSA) released new findings indicating that teenagers are the least likely vehicle passengers to speak up when drivers are texting or talking on a cell phone. Read more about this recent research in NHTSA's April 2012 “Traffic Safety Facts: Research Note" document.
In order to encourage teens to tell distracted drivers that cell phone use behind the wheel is dangerous, the Department of
Transportation (DOT) has launched a new social media icon contest, called the "Distracted Driving Design Challenge." The contest is open to US teens, ages 13-18. The winning graphic will be
incorporated into DOT’s official campaign to end distracted driving and will appear in numerous social media outlets.
The DOT invites teens to submit an original, creative icon,
measuring 180 x 180 pixels, in either JPG, TIF, PNG, or GIF image format that sends the clear
message that cell phones and driving don’t mix. Learn more about the contest; then submit an entry between the dates of April 16 – July 31, 2012. The
winner will be announced on September 4, 2012.
Traffic crashes are the leading cause of death for American
teens. Because texting requires a driver’s visual, manual, and cognitive
attention, it is a particularly dangerous distraction.
